Put your planning so as to gather background to great utilization, outlining and tossing occasions for private and corporate customers.
We want to hear what you’re saying about your brand. We will walk through a series of questions to determine many important factors such as where your brand currently is and where you’re wanting to take your brand. This is a vital step in the branding process, and it’s pretty fun too! Every client takes a picture of our branding wall before they leave the office; that speaks to how much we all learn in this meeting.
For StoneKor, we started out with a blank wall and a few specific questions. An hour and a half later, we had a mission statement and a job to do!
Having a clear picture of your brand allows us to properly understand it’s perception in the marketplace. How does your brand stand up to the competition? What is the competition? By measuring where your brand currently stands, we can help define what is necessary to move your brand into the future. We develop the messaging and framework for the brand using the information we learned in the audit.
For StoneKor, we created a message that made sense to all three of his personas. We dug down to the core items customers needed to understand, and built a message to fit all three basic needs.